Palan, Kay M. : rechercher sur Z-Library

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1

How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?

Bakir, Aysen, Palan, Kay M.

Journal:

Journal of Advertising

Année:

2010

Langue:

english

Fichier:

PDF, 1.07 MB

english, 2010

2

The practice of using makeup: A consumption ritual of adolescent girls

Elodie Gentina, Kay M. Palan, Marie-Hélène Fosse-Gomez

Journal:

Journal of Consumer Behaviour

Année:

2012

Langue:

english

Fichier:

PDF, 132 KB

english, 2012

3

The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

R. Kenneth Teas and Kay M. Palan

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 2.35 MB

english, 1997

4

Reexamining Masculinity, Femininity, and Gender Identity Scales

Kay M. Palan, Charles S. Areni and Pamela Kiecker

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 1.11 MB

english, 1999

5

The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

Teas, R. Kenneth, Palan, Kay M.

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 2.10 MB

english, 1997

6

BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING

Barone, Michael J., Palan, Kay M., Miniard, Paul W.

Journal:

Journal of Advertising

Année:

2004

Langue:

english

Fichier:

PDF, 412 KB

english, 2004

7

Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse

Palan, Kay M., Morrow, Paula C., Trapp, Allan, Blackburn, Virginia

Journal:

The Journal of Marketing Theory and Practice

Année:

2011

Fichier:

PDF, 337 KB

2011

8

Brand Usage and Gender as Moderators of the Potential Deception Associated with Partial Comparative Advertising

Michael J. Barone, Kay M. Palan and Paul W. Miniard

Journal:

Journal of Advertising

Année:

2004

Langue:

english

Fichier:

PDF, 1.96 MB

english, 2004

9

Adolescent consumption autonomy: A cross-cultural examination

Kay M. Palan, Elodie Gentina, Isabelle Muratore

Journal:

Journal of Business Research

Année:

2010

Langue:

english

Fichier:

PDF, 174 KB

english, 2010

10

Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials

Bakir, Aysen, Palan, Kay M.

Journal:

Journal of Current Issues & Research in Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 157 KB

english, 2013

11

Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts

Charles S. Areni, Pamela Kiecker, Kay M. Palan

Journal:

Psychology and Marketing

Année:

1998

Langue:

english

Fichier:

PDF, 239 KB

english, 1998

12

Reexamining Masculinity, Femininity,and Gender Identity Scales

Kay M. Palan, Charles S. Areni, Pamela Kiecker

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 80 KB

english, 1999

13

Relationships between family communication and consumer activities of adolescents: An exploratory study

Journal:

Journal of the Academy of Marketing Science

Année:

1998

Langue:

english

Fichier:

PDF, 1.25 MB

english, 1998

14

Adolescent‐Parent Interaction in Family Decision Making

Palan, Kay M., Wilkes, Robert E.

Journal:

Journal of Consumer Research

Année:

1997

Langue:

english

Fichier:

PDF, 186 KB

english, 1997

15

A Comparative Content Analysis of Advertising Practices to Children

Bakir, Aysen, Palan, Kay M., Kolbe, Richard H.

Journal:

Journal of Current Issues & Research in Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 138 KB

english, 2013

16

Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts

Pamela Kiecker, Kay M. Palan and Charles S. Areni

Journal:

Marketing Letters

Année:

2000

Langue:

english

Fichier:

PDF, 1.52 MB

english, 2000

17

Student/Faculty Connections in the Development of Teaching

Gary D. Koppenhaver, Virginia L. Blackburn, Kay M. Palan, Sue Ravenscroft, Charles B. Shrader

Journal:

Decision Sciences Journal of Innovative Education

Année:

2007

Langue:

english

Fichier:

PDF, 437 KB

english, 2007

18

Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts

Pamela Kiecker, Kay M. Palan, Charles S. Areni

Journal:

Marketing Letters

Année:

2000

Langue:

english

Fichier:

PDF, 98 KB

english, 2000

19

Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations

Mallalieu, Lynnea, Palan, Kay M., Laczniak, Russell N.

Journal:

Journal of Current Issues & Research in Advertising

Année:

2005

Langue:

english

Fichier:

PDF, 1.17 MB

english, 2005

20

Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse

Palan, Kay M., Morrow, Paula C., Trapp, Allan, Blackburn, Virginia

Journal:

The Journal of Marketing Theory and Practice

Année:

2011

Langue:

english

Fichier:

PDF, 337 KB

english, 2011

21

A troubled relationship: an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other

Palan, Kay M., Mallalieu, Lynnea

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Année:

2012

Langue:

english

Fichier:

PDF, 250 KB

english, 2012